‘Marketing Campaigns’ Category
Kick ass campaign from Subaru
Loving this simple campaign from Subaru. Demonstrating a funky bit of new technology with a bit of creative panache. #eyesight
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Google & the web is what you make of it campaign
The great thing about Sky+ is that you skip the adverts, but I have been missing out as I saw the coolest advert last night for Google Chrome.<p> It’s about Jamal Edwards, founder of SBTV. I’ve not heard or read anything about him up until this point so I have obviously had my head stuck [...]
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Mini Darth Vader strikes back – VW advert
I love this advert. It cracks me up every time I see it and will surely do well at Cannes. Can’t believe it has racked up 40 million views on YouTube though. I guess it goes to show that you don’t always need to splash the cash to engage your audience. [yframe url='http://www.youtube.com/watch?v=R55e-uHQna0&feature=player_embedded']
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Turkcell’s innovative Twitter competition
Another find on Aden Hepburn’s awesome Digital Buzz Blog. This is a great example of getting the execution of a campaign right. The idea is pretty cool, but it’s nothing dramatically different to other Twitter contests. The audience were engaged and remained engaged because of the fun and games in-between and that is all down [...]
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Lucozade Sport Lite gets my vote
The new Lucozade advert for Sport Lite rocks. There aren’t many ads on TV that make you want to hit the town but this is definitely one of them. The track is obviously quite epic and perfect for the ad (and the girls in hot pants) but the production value & editing make it for [...]
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