Chris

by
Chris,
on February 15, 2013 -
Marketing Campaigns, Technology
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Kick ass campaign from Subaru

Loving this simple campaign from Subaru. Demonstrating a funky bit of new technology with a bit of creative panache. #eyesight

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by
Chris,
on June 27, 2012 -
Technology
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Limited access to apps, gadgets and tech over the last 6 weeks (I’ve been travelling from from London to Sydney via Hong Kong) has whetted my appetite for something new & shiny. These 3 x little beauties are top of my wish list, if & when they become available: Feedair – Personalised Ticker Feedair’s personalised ticker [...]

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by
Chris,
on February 17, 2012 -
Social Media
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Pinterest. For posers or genuine curation?

Pinterest is grabbing all of the headlines at the moment and with the number of registered users its getting (13 million users in 10 months – OMG) it is no surprise. However I am yet undecided on what to make of the platform. It’s a little bit like Foursquare. Checking in started off as a [...]

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by
Chris,
on November 22, 2011 -
Small Business
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RedBull & Real Business giving our business wings

At Concept Cupboard we were lucky enough to be named as one of the UK’s Future 50 companies by RedBull & Real Business. What does that mean? Well in their own words it means we are one of the most creative, stylish, visionary and disruptive brands in the UK – right now. Quite a statement. [...]

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by
Chris,
on September 10, 2011 -
Marketing Campaigns
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Google & the web is what you make of it campaign

The great thing about Sky+ is that you skip the adverts, but I have been missing out as I saw the coolest advert last night for Google Chrome.<p> It’s about Jamal Edwards, founder of SBTV. I’ve not heard or read anything about him up until this point so I have obviously had my head stuck [...]

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by
Chris,
on September 7, 2011 -
Social Media
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The growth of Social Media [infographic]

You can’t beat an infographic and this one features some up-to-date stats on Social Media. Some pretty cool stats that jumped out at me include: » 1 in 4 Americans watch one YouTube video every day » Twitter handles 95 million tweets per day » There are 6 billion images uploaded on Flickr It is [...]

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by
Chris,
on August 31, 2011 -
Education
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1 comment

Bridging the gap between education & the workplace

Last Tuesday I was invited along to take part in an event called “The Plunge.” Although it sounds rather ominous, it is in fact a wonderful event organised & facilitated by a Social Enterprise called Working Knowledge, who specialise in bridging the gap between education and the workplace. Held at Bristol’s Skills Academy, which is [...]

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by
Chris,
on August 31, 2011 -
Marketing Campaigns
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1 comment

Mini Darth Vader strikes back – VW advert

I love this advert. It cracks me up every time I see it and will surely do well at Cannes. Can’t believe it has racked up 40 million views on YouTube though. I guess it goes to show that you don’t always need to splash the cash to engage your audience. [yframe url='http://www.youtube.com/watch?v=R55e-uHQna0&feature=player_embedded']

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by
Chris,
on August 1, 2011 -
Marketing Campaigns
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Turkcell’s innovative Twitter competition

Another find on Aden Hepburn’s awesome Digital Buzz Blog. This is a great example of getting the execution of a campaign right. The idea is pretty cool, but it’s nothing dramatically different to other Twitter contests. The audience were engaged and remained engaged because of the fun and games in-between and that is all down [...]

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by
Chris,
on July 31, 2011 -
Marketing Campaigns
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Lucozade Sport Lite gets my vote

The new Lucozade advert for Sport Lite rocks. There aren’t many ads on TV that make you want to hit the town but this is definitely one of them. The track is obviously quite epic and perfect for the ad (and the girls in hot pants) but the production value & editing make it for [...]

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