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Lucozade Sport Lite gets my vote

The new Lucozade advert for Sport Lite rocks. There aren’t many ads on TV that make you want to hit the town but this is definitely one of them. The track is obviously quite epic and perfect for the ad (and the girls in hot pants) but the production value & editing make it for me.

Good work Grey London. Also fair play to the client for giving the project the green light and putting up the budget. I can’t imagine it was a cheap shoot.

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